staging

Billing

Your plan, team seats and invoices

Ad accounts on your plan

Choose which ad accounts you launch to

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Let’s get this ad account launch-ready

Four quick steps, about two minutes. What you set here becomes the default for every ad you push from this account — so after this you only drop in creatives and hit publish.

  • Page & Instagram
  • Beneficiary & payer
  • Tracking
  • Ad naming

Let’s get your TikTok ad account launch-ready

Three quick steps, about a minute. What you set here becomes the default for every TikTok ad you push from this account.

  • TikTok account
  • Website & UTM
  • Ad naming

TikTok ad account settings

Defaults applied to every launch from this TikTok ad account

Identity

TikTok ads always run from a real TikTok account linked to the ad account (Spark Ads)

Only public TikTok business accounts linked to this ad account can post ads. Link one in TikTok Ads Manager → Assets → TikTok accounts — this list updates when you come back to this tab.

Creative enhancements

TikTok's automatic changes to your videos — off unless you switch them on, applied at publish

Tracking

Default destination and URL parameters for new ads

Added to every destination URL — TikTok doesn't add any itself. TikTok fills in macros like __CAMPAIGN_NAME__,__AID_NAME__ (ad group) and __CID_NAME__(ad). The ad group's pixel tracks the ads automatically.

Ad defaults

Pre-selected for every new video in the launcher

Auto naming

Naming convention for new ads — the same tokens as on Meta

Mix free text with tokens:— click one to insert it.

Controls the {{date}} token: DD,MM, YY and YYYY are replaced, anything else stays as written. Without a template, ads are named after the file.